The Blue Millionaire
Brand
Brand
Blue Rewards
Blue Rewards
Role
Role
Art director
Art director
Team
Alex - CW
Roxanne - AD
The challenge
The challenge
Blue Rewards needed to grow its Instagram following, fast. We were asked to build a campaign that could be conceived, created, and launched in two weeks.
Idea
Idea
Blue Millionaire. A two-month campaign where following @BlueRewards means unlocking daily surprises, weekly drops, and monthly jackpots. Millions of Blue Points waiting to be won.
Blue Millionaire. A two-month campaign where following @BlueRewards means unlocking daily surprises, weekly drops, and monthly jackpots. Millions of Blue Points waiting to be won.
The Blue Millionaire
Brand
Heineken
Role
Art director
Team
Alex - CW
Roxanne - AD
The challenge
Blue Rewards needed to grow its Instagram following, fast. We were asked to build a campaign that could be conceived, created, and launched in two weeks.
Idea
Blue Millionaire. A two-month campaign where following @BlueRewards means unlocking daily surprises, weekly drops, and monthly jackpots. Millions of Blue Points waiting to be won.
Want to see another project?
Want to see another project?
Want to see another project?
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