Art Director &
Digital Designer
Art Director &
Digital Designer
Let's
Play
with
Ideas
and
build something
colourful
Impactful
Funny
innovative
colourful
Let's
Let's
Play
Play
with
with
Ideas
Ideas
and
and
build something
build something
colourful
Impactful
Funny
innovative
colourful
colourful
Impactful
Funny
innovative
colourful
I strive to create work that is both timeless and innovative,
I find links between seemingly unrelated topics with ease. I view the world as one big Tetris game. All it takes is making a few adjustments to find the right angle, leaving me with with one colourful masterpiece.
I strive to create work that is both timeless and innovative
I strive to create work that is both timeless and innovative
I find links between seemingly unrelated topics with ease. I view the world as one big Tetris game. All it takes is making a few adjustments to find the right angle, leaving me with with one colourful masterpiece.
Airbnb
Experience design,
Service Design, Prototyping
Gen Z lives in a hyper-connected digital space.
How would Airbnb leverage this to create a digital product to inspire this generation to make connections IRL?
Airbnb
Experience design,
Service Design, Prototyping
Gen Z lives in a hyper-connected digital space.
How would Airbnb leverage this to create a digital product to inspire this generation to make connections IRL?
Gen Z lives in a hyper-connected digital space.
How would Airbnb leverage this to create a digital product to inspire this generation to make connections IRL?
Gen Z lives in a hyper-connected digital space.
How would Airbnb leverage this to create a digital product to inspire this generation to make connections IRL?
Dubai Safari Park
Social Media Campaign, OOH, PR
Dubai Safari Park evolves from connection to advocacy, using partnerships, storytelling, and social-first content to turn visitors into active champions for wildlife.
Blue Rewards
Social Media Campaign, OOH, Merchendise Design
Blue Millionaire turns following @BlueRewards into a game, unlocking daily surprises, weekly drops, and monthly jackpots for a chance to win millions of Blue Points.
Dubai Safari Park
Social Media Campaign, OOH, PR
Dubai Safari Park evolves from connection to advocacy, using partnerships, storytelling, and social-first content to turn visitors into active champions for wildlife.
Dubai Safari Park
Social Media Campaign, OOH, PR
Dubai Safari Park evolves from connection to advocacy, using partnerships, storytelling, and social-first content to turn visitors into active champions for wildlife.
Blue Rewards
Social Media Campaign, OOH, Merchendise Design
Blue Millionaire turns following @BlueRewards into a game, unlocking daily surprises, weekly drops, and monthly jackpots for a chance to win millions of Blue Points.
Blue Millionaire turns following @BlueRewards into a game, unlocking daily surprises, weekly drops, and monthly jackpots for a chance to win millions of Blue Points.
Blue Rewards
Social Media Campaign, OOH, Merchendise Design
Blue Millionaire turns following @BlueRewards into a game, unlocking daily surprises, weekly drops, and monthly jackpots for a chance to win millions of Blue Points.
Airbnb
Experience design,
Service Design, Prototyping
Gen Z lives in a hyper-connected digital space.
How would Airbnb leverage this to create a digital product to inspire this generation to make connections IRL?
Nudge
Branding, Experience design, Prototyping
ADHD adults struggle with organization. Most self-management tools add stress and frustration. Nudge offers a personalized productivity solution helping ADHD individuals manage tasks without feeling overwhelmed.
Heineken
Campaign strategy,
Packaging design, OOH
Ideathon is a live brief competition where all Miami Ad School campuses come together, 115 students from 23 countries and 13 schools, randomly assigned to teams. Heineken challenged us to reimagine socializing through sustainability, balancing a great time with eco-consciousness. Our team won against 11 others.
Ideathon winner 2023
Peach
Logo Design, Packaging Design, Branding, Web and Mobile UI
Peach Skincare offers a holistic, chemical-free regimen that tones and rejuvenates your skin, embodying the carefree spirit of a beach-inspired brand.
Burger King
Burger King shifts from interrupting to participating in culture, using our appetite-driven content and content pillars to become a brand people choose to follow and not skip.
Social Media, Content Creation
Burger King
Social Media, Content Creation
A social strategy that turned Burger King from a brand people scroll past into one they actually follow. Built on four content pillars rooted in culture, personality, and flame-grilled credibility.
Heineken
Campaign strategy, Packaging, OOH
Ideathon is a global live brief with 115 students from 23 countries across 13 Miami Ad School campuses, randomly teamed. We reimagined sustainable socializing for Heineken and won.
Nudge
Branding, Experience design, Prototyping
Nudge is a personalized productivity solution helping ADHD individuals manage tasks without feeling overwhelmed.
Peach
Logo Design, Packaging Design, Branding, Web and Mobile UI
Peach Skincare offers a holistic, chemical-free regimen that tones and rejuvenates your skin. I infused playful cheekiness into serious skincare routine
Airbnb
Experience design, Service Design, Prototyping
Gen Z lives in a hyper-connected digital space. How would Airbnb leverage this to create a digital product to inspire this generation to make connections IRL?
I’m inspired by digital experiences and all things futuristic — interactive and 3D billboards, the Vegas Sphere, the meta verse, video games, and EPIC stories, like Star Wars and Star Trek
(Yes both! I spread love not hate)
I’m inspired by digital experiences and all things futuristic — interactive and 3D billboards, the Vegas Sphere, the meta verse, video games, and EPIC stories, like Star Wars and Star Trek (Yes both! I spread love not hate)
I am an award winning, multi-disciplined, creative designer and strategist with 7 years of professional experience.
My work-style is holistic, considering not just the immediate impact of a design but also its long-term resonance with audiences. What I’m really passionate about is working on projects that blur the lines between Creativity and Technology.
I am an award winning, multi-disciplined, creative designer and strategist with 7 years of professional experience. My work-style is holistic, considering not just the immediate impact of a design but also its long-term resonance with audiences. What I’m really passionate about is working on projects that blur the lines between creativity and technology.
I am an award winning, multi-disciplined, creative designer and strategist with 6 years of professional experience.
My work-style is holistic, considering not just the immediate impact of a design but also its long-term resonance with audiences. What I’m really passionate about is working on projects that blur the lines between creativity and technology.
I accidentally stuck my finger between two small blades. Leading Ikea to change their vegetable peeler packaging from this to this globally. Saving the future fingers of curious kids everywhere. So, from the age of 5, my hands approach has led to impactful changes.
CLICK AND MOVE ME AWAY FOR A FUN FACT!
CLICK AND MOVE ME AWAY FOR A FUN FACT!
I use data driven insights to build brands with innovative, tech-based storytelling
I use data driven insights to build brands with innovative, tech-based storytelling
I use data driven insights to build brands with innovative, tech-based storytelling
I use data driven insights to build brands with innovative, tech-based storytelling
I’m inspired by digital experiences and all things futuristic interactive and 3D billboards, the Vegas Sphere, the meta verse, video games, and EPIC stories, like Star Wars and Star Trek (Yes both! I spread love not hate)
I am an award winning, multi-disciplined, creative designer and strategist with 7 years of professional experience. My work-style is holistic, considering not just the immediate impact of a design but also its long-term resonance with audiences. What I’m really passionate about is working on projects that blur the lines between creativity and technology.
Roxanne Heldt
Roxanne Heldt
Roxanne Heldt