The Wildest Friends Your Parents Will Say Yes To!
Brand
Brand
Dubai Safari Park
Dubai Safari Park
Role
Role
Art director
Art director
Team
Team
Alex - CW
Roxanne - AD
Nithika Romy - Berlin,
Gabriela Kopke - Rio,
Lucas Petean - Sao Paulo
Sahiti Gurram - Mumbai
The challenge
The challenge
Develop a creative campaign for Dubai Safari Park's Season 7 that builds advocacy through partnerships, storytelling, and social-first content, while maintaining brand consistency. Last season, Dubai Safari Park focused on fostering a "Close Friends" relationship with the animal friends they visit, highlighting how visitors can understand and care for their animal friends. This year, it needs to go further.
Tension
Tension
Every kid already knows the feeling of begging for a pet, begging their parents to see every animal video online. The connection between children and animals is instinctive. But getting parents to say yes to nurturing that bond? That's a different story.
People often go out to the streets and bars, failing to dispose of their waste properly or not doing it at all. However, not separating labels on bottles while discarding bottles doesn't just harm the environment but also uses much more energy during the recycling process. Unfortunately, most people don't even know about this.
Idea
Idea
Kids have plenty of friends parents aren't thrilled about. Dubai Safari Park gives them ones parents will actually say yes to, the wildest friends of all.
Kids have plenty of friends parents aren't thrilled about. Dubai Safari Park gives them ones parents will actually say yes to, the wildest friends of all.
The Wildest Friends Your Parents Will Say Yes To!
Brand
Heineken
Role
Art director
Team
Alex - CW
Roxanne - AD
The challenge
Develop a creative campaign for Dubai Safari Park's Season 7 that builds advocacy through partnerships, storytelling, and social-first content, while maintaining brand consistency. Last season, Dubai Safari Park focused on fostering a "Close Friends" relationship with the animal friends they visit, highlighting how visitors can understand and care for their animal friends. This year, it needs to go further.
Tension
Every kid already knows the feeling of begging for a pet, begging their parents to see every animal video online. The connection between children and animals is instinctive. But getting parents to say yes to nurturing that bond? That's a different story.
Idea
Kids have plenty of friends parents aren't thrilled about. Dubai Safari Park gives them ones parents will actually say yes to, the wildest
friends of all.
Want to see another project?
Want to see another project?
Want to see another project?
Airbnb 2024
Experience design,
Service Design, Prototyping
Gen Z lives in a hyper-connected digital space.
How would Airbnb leverage this to create a digital product to inspire this generation to make connections IRL?
Peach 2024
Logo Design, Packaging Design,
Branding, Web and Mobile UI
Peach Skincare offers a holistic, chemical-free regimen that tones and rejuvenates your skin, embodying the carefree spirit of a beach-inspired brand. Check out how I infused a playful cheekiness into a serious skincare routine, delivering results with a fun, fresh twist.
Nudge 2024
Branding, Experience design & Prototyping
ADHD adults often struggle with organization. Current self-management tools are ineffective, adding stress and frustration. Check out how I solved this with the Nudge app which offers a powerful, personalized productivity solution designed specifically for ADHD individuals, helping them manage tasks without feeling overwhelmed.
Peach 2023
Logo Design, Packaging Design, Branding, Web and Mobile UI
Peach 2023
Logo Design, Packaging Design, Branding, Web and Mobile UI
Peach Skincare offers a holistic, chemical-free regimen that tones and rejuvenates your skin, embodying the carefree spirit of a beach-inspired brand. Check out how I infused a playful cheekiness into a serious skincare routine, delivering results with a fun, fresh twist.
Peach Skincare offers a holistic, chemical-free regimen that tones and rejuvenates your skin, embodying the carefree spirit of a beach-inspired brand. Check out how I infused a playful cheekiness into a serious skincare routine, delivering results with a fun, fresh twist.
Nudge 2024
Branding, Experience design & Prototyping
Nudge 2024
Branding, Experience design & Prototyping
Nudge 2024
Branding, Experience design & Prototyping
ADHD adults often struggle with organization. Current self-management tools are ineffective, adding stress and frustration. Check out how I solved this with the Nudge app which offers a powerful, personalized productivity solution designed specifically for ADHD individuals, helping them manage tasks without feeling overwhelmed.
ADHD adults often struggle with organization. Current self-management tools are ineffective, adding stress and frustration. Check out how I solved this with the Nudge app which offers a powerful, personalized productivity solution designed specifically for ADHD individuals, helping them manage tasks without feeling overwhelmed.
Airbnb 2024
Experience design,
Service Design, Prototyping
Gen Z lives in a hyper-connected digital space.
How would Airbnb leverage this to create a digital product to inspire this generation to make connections IRL?
Roxanne Heldt