Playcation
Team
Independent Project
Mentor
George Kovoor
Brand
Airbnb
Role
Art director
Awards
Team
Independent Project
Mentor
George Kovoor
Devargh Mukherjee
The challenge
The challenge
Come up with a digital experience or product that resonates with 18-24-year-olds worldwide, who are seeking connection, digitally engaged, and under-socialized. Focus on how location can meet their needs, consider connecting homebodies with travelers, and ensure your concept aligns with Airbnb’s mission to enhance real-life experiences.
Come up with a digital experience or product that resonates with 18-24-year-olds worldwide, who are seeking connection, digitally engaged, and under-socialized. Focus on how location can meet their needs, consider connecting homebodies with travelers, and ensure your concept aligns with Airbnb’s mission to enhance real-life experiences.
Solution
Solution
Playcation - An in-built Airbnb feature offering gamers customised experience packages that turn their gaming adventures into real life vacations.
People often go out to the streets and bars, failing to dispose of their waste properly or not doing it at all. However, not separating labels on bottles while discarding bottles doesn't just harm the environment but also uses much more energy during the recycling process. Unfortunately, most people don't even know about this.
Playcation - An in-built Airbnb feature offering gamers customised experience packages that turn their gaming adventures into real life vacations.
Online
Online
Players discover Playcation through QR codes on gaming platforms. On the Airbnb page they receive customised Playcations based on their gaming history. They can then invite friends to the chosen Playcation and together book a real world game-inspired vacation.
Players discover Playcation through QR codes on gaming platforms. On the Airbnb page they receive customised Playcations based on their gaming history. They can then invite friends to the chosen Playcation and together book a real world game-inspired vacation.
Onground
Onground
During their trips, geotagged quests offer gamers real world adventures that enrich their vacation.
During their trips, geotagged quests offer gamers real world adventures that enrich their vacation.
Playcation
Team
Independent Project
Mentor
George Kovoor
Check out the prototype here!
Check out the prototype here!
Playcation
Brand
Airbnb
Role
Art director
Awards
Team
Independent Project
Mentor
George Kovoor
Devargh Mukherjee
The challenge
Come up with a digital experience or product that resonates with 18-24-year-olds worldwide, who are seeking connection, digitally engaged, and under-socialized. Focus on how location can meet their needs, consider connecting homebodies with travelers, and ensure your concept aligns with Airbnb’s mission to enhance real-life experiences.
Solution
Playcation - An in-built Airbnb feature offering gamers customised experience packages that turn their gaming adventures into real life vacations.
Online
Players discover Playcation through QR codes on gaming platforms. On the Airbnb page they receive customised Playcations based on their gaming history. They can then invite friends to the chosen Playcation and together book a real world game-inspired vacation.
Onground
During their trips, geotagged quests offer gamers real world adventures that enrich their vacation.
Want to see another project?
Want to see another project?
Want to see another project?
Ideathon winner 2023
Ideathon winner 2023
Heineken 2023
Experience design,
Service Design, Prototyping
Ideathon is a live brief competition where all Miami Ad School campuses come together—115 students from 23 countries and 13 schools—randomly assigned to teams. This year, Heineken challenged us to reimagine socializing by raising awareness around sustainability, encouraging innovative ideas for having a great time while being eco-conscious. Take a look at the work my team and I that won against the other 11 teams!
Peach 2023
Logo Design, Packaging Design,
Branding, Web and Mobile UI
Peach Skincare offers a holistic, chemical-free regimen that tones and rejuvenates your skin, embodying the carefree spirit of a beach-inspired brand. Check out how I infused a playful cheekiness into a serious skincare routine, delivering results with a fun, fresh twist.
Nudge 2024
Branding, Experience design & Prototyping
ADHD adults often struggle with organization. Current self-management tools are ineffective, adding stress and frustration. Check out how I solved this with the Nudge app which offers a powerful, personalized productivity solution designed specifically for ADHD individuals, helping them manage tasks without feeling overwhelmed.
Peach 2023
Logo Design, Packaging Design, Branding, Web and Mobile UI
Peach 2023
Logo Design, Packaging Design, Branding, Web and Mobile UI
Peach Skincare offers a holistic, chemical-free regimen that tones and rejuvenates your skin, embodying the carefree spirit of a beach-inspired brand. Check out how I infused a playful cheekiness into a serious skincare routine, delivering results with a fun, fresh twist.
Peach Skincare offers a holistic, chemical-free regimen that tones and rejuvenates your skin, embodying the carefree spirit of a beach-inspired brand. Check out how I infused a playful cheekiness into a serious skincare routine, delivering results with a fun, fresh twist.
Nudge 2024
Branding, Experience design & Prototyping
Nudge 2024
Branding, Experience design & Prototyping
ADHD adults often struggle with organization. Current self-management tools are ineffective, adding stress and frustration. Check out how I solved this with the Nudge app which offers a powerful, personalized productivity solution designed specifically for ADHD individuals, helping them manage tasks without feeling overwhelmed.
ADHD adults often struggle with organization. Current self-management tools are ineffective, adding stress and frustration. Check out how I solved this with the Nudge app which offers a powerful, personalized productivity solution designed specifically for ADHD individuals, helping them manage tasks without feeling overwhelmed.
Heineken 2023
Experience design,
Service Design, Prototyping
Ideathon is a live brief competition where all Miami Ad School campuses come together—115 students from 23 countries and 13 schools—randomly assigned to teams. This year, Heineken challenged us to reimagine socializing by raising awareness around sustainability, encouraging innovative ideas for having a great time while being eco-conscious. Take a look at the work my team and I that won against the other 11 teams!
Ideathon winner 2023
Ideathon winner 2023
Roxanne Heldt
Roxanne Heldt
Roxanne Heldt
Roxanne Heldt