Naked bottles
Brand
Brand
Heineken
Heineken
Role
Role
Art director
Art director
Awards
Awards
Ideathon winner 2023
Ideathon winner 2023
Team
Team
Nithika Romy - Berlin,
Gabriela Kopke - Rio,
Lucas Petean - Sao Paulo
Sahiti Gurram - Mumbai
Nithika Romy - Berlin,
Gabriela Kopke - Rio,
Lucas Petean - Sao Paulo
Sahiti Gurram - Mumbai
Mentor
Burzin Mehta
Mentor
Burzin Mehta
The challenge
The challenge
Reimagine socializing by raising awareness around sustainability, encouraging innovative ideas for having a great time while being eco-conscious.
Reimagine socializing by raising awareness around sustainability, encouraging innovative ideas for having a great time while being eco-conscious.
Tension
Tension
People often go out to the streets and bars, failing to dispose of their waste properly or not doing it at all.
However, not separating labels on bottles while discarding bottles doesn't just harm the environment but also uses much more energy during the recycling process. Unfortunately, most people don't even know about this.
People often go out to the streets and bars, failing to dispose of their waste properly or not doing it at all.
However, not separating labels on bottles while discarding bottles doesn't just harm the environment but also uses much more energy during the recycling process. Unfortunately, most people don't even know about this.
People often go out to the streets and bars, failing to dispose of their waste properly or not doing it at all. However, not separating labels on bottles while discarding bottles doesn't just harm the environment but also uses much more energy during the recycling process. Unfortunately, most people don't even know about this.
Idea
Idea
Heineken brings this unknown fact to the forefront, by adding an incentive to peeling labels off bottles and disposing them responsibly.
Heineken brings this unknown fact to the forefront, by adding an incentive to peeling labels off bottles and disposing them responsibly.
Naked bottles
Brand
Heineken
Role
Art director
Awards
Ideathon winner 2023
Team
Nithika Romy - Berlin,
Gabriela Kopke - Rio,
Lucas Petean - Sao Paulo
Sahiti Gurram - Mumbai
Mentor
Burzin Mehta
The challenge
Reimagine socializing by raising awareness around sustainability, encouraging innovative ideas for having a great time while being eco-conscious.
Tension
People often go out to the streets and bars, failing to dispose of their waste properly or not doing it at all.
However, not separating labels on bottles while discarding bottles doesn't just harm the environment but also uses much more energy during the recycling process. Unfortunately, most people don't even know about this.
Idea
Heineken brings this unknown fact to the forefront, by adding an incentive to peeling labels off bottles and disposing them responsibly.
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