Brand

Brand

Nudge

Nudge

Role

Role

UX & UI designer

UX & UI designer

Team

Team

Independent work

Independent work

The challenge

The challenge

ADHD adults often struggle with organization. Current self-management tools are ineffective, adding stress and frustration. Create an app that solves this.

ADHD adults often struggle with organization. Current self-management tools are ineffective, adding stress and frustration. Create an app that solves this.

Primary Research

Primary Research

Primary Research

The process included, interviews of 5 individuals

The process included, interviews of 5 individuals

The process included, interviews of 5 individuals

Secondary Research

To gain a clear understanding of the strengths and limitations of existing productivity tools, I conducted an analysis using a detailed table format. This allowed me to compare and contrast the features offered by 12 popular apps, identify existing gaps and opportunities in solutions tailored specifically for adults with ADHD.

Secondary Research

Secondary Research

To gain a clear understanding of the strengths and limitations of existing productivity tools, I conducted an analysis using a detailed table format. This allowed me to compare and contrast the features offered by 12 popular apps, identify existing gaps and opportunities in solutions tailored specifically for adults with ADHD.

Customer Review
Analysis

Customer Review Analysis

Customer Review Analysis

To complement the feature analysis, I delved into user reviews for the 12 productivity tools. By examining feedback from real users, I identified common pain points, unmet needs, and the features that users valued most. This qualitative data provided valuable insights into what ADHD individuals find frustrating or beneficial in existing apps.

To complement the feature analysis, I delved into user reviews for the 12 productivity tools. By examining feedback from real users, I identified common pain points, unmet needs, and the features that users valued most. This qualitative data provided valuable insights into what ADHD individuals find frustrating or beneficial in existing apps.

To complement the feature analysis, I delved into user reviews for the 12 productivity tools. By examining feedback from real users, I identified common pain points, unmet needs, and the features that users valued most. This qualitative data provided valuable insights into what ADHD individuals find frustrating or beneficial in existing apps.

Presenting Nudge

Nudge allows for quick task creation, seamless syncing across devices, and customizable reminders, making it easier to stay organized and on track. Nudge also offers recurring tasks, custom task views, offline access, and the ability to group tasks, add checklists, and attach files, ensuring a tailored, frustration-free experience. By providing these features, with Nudge AI ADHD users manage their responsibilities with less stress and greater efficiency, turning challenges into strengths.

Nudge allows for quick task creation, seamless syncing across devices, and customizable reminders, making it easier to stay organized and on track. Nudge also offers recurring tasks, custom task views, offline access, and the ability to group tasks, add checklists, and attach files, ensuring a tailored, frustration-free experience. By providing these features, with Nudge AI ADHD users manage their responsibilities with less stress and greater efficiency, turning challenges into strengths.


Logo


Logo

Try the prototype out here!

Try the prototype out here!

Onboarding

Onboarding

Onboarding

Adding habits then seeing a preview once added

Adding habits then seeing a preview once added

Adding habits then seeing a preview once added

Add a new habit along with AI recommendations

Add a new habit along with AI recommendations

Add a new habit along with AI recommendations

Have a Dashboard and see how the weather affects your day

Have a Dashboard and see how the weather affects your day

Have a Dashboard and see how the weather affects your day

Add lists in your journal

Add lists in your journal

Add lists in your journal

Automatically move lists to your calendar with the help of Nudge AI

Automatically move lists to your calendar with the help of Nudge AI

Automatically move lists to your calendar with the help of Nudge AI

Browse, read and save articles to help better your lives!

Browse, read and save articles to help better your lives!

Browse, read and save articles to help better your lives!

Ideathon winner 2023

Ideathon winner 2023

Heineken 2023

Campaign strategy,

Packaging design, OOH

Ideathon is a live brief competition where all Miami Ad School campuses come together—115 students from 23 countries and 13 schools—randomly assigned to teams. This year, Heineken challenged us to reimagine socializing by raising awareness around sustainability, encouraging innovative ideas for having a great time while being eco-conscious. Take a look at the work my team and I that won against the other 11 teams!

Roxanne Heldt

Roxanne Heldt

Roxanne Heldt