burgerkinguae
6hr
30M Views
burgerkinguae
8hr
45M Views
burgerkinguae
7hr
80M Views
burgerkinguae
7hr
32M Views
Burger King Social Refresh
Brand
Brand
Burger King
Burger King
Role
Role
Art director
Art director
Team
Alex - CW
Roxanne - AD
The challenge
The challenge
Burger King wanted to win over a younger crowd. With a following that skewed toward older millennials, the brand needed to push into Gen Z and Gen Alpha territory, building a real presence where that audience actually lives, on Instagram and TikTok.
Idea
Idea
To win in a culture where attention is currency, Burger King must stop interrupting and start participating through culturally fluent, appetite-driven content that makes the brand part of the scroll, not the skip. We created four content pillars designed to make Burger King feel human, entertaining, and worth following every day rooted in what only Burger King can say, do, and flame-grill.
To win in a culture where attention is currency, Burger King must stop interrupting and start participating through culturally fluent, appetite-driven content that makes the brand part of the scroll, not the skip. We created four content pillars designed to make Burger King feel human, entertaining, and worth following every day rooted in what only Burger King can say, do, and flame-grill.
Naked bottles
Brand
Heineken
Role
Art director
Team
Alex - CW
Roxanne - AD
The challenge
Burger King wanted to win over a younger crowd. With a following that skewed toward older millennials, the brand needed to push into Gen Z and Gen Alpha territory, building a real presence where that audience actually lives, on Instagram and TikTok.
Idea
To win in a culture where attention is currency, Burger King must stop interrupting and start participating through culturally fluent, appetite-driven content that makes the brand part of the scroll, not the skip. We created four content pillars designed to make Burger King feel human, entertaining, and worth following every day rooted in what only Burger King can say, do, and flame-grill.
Want to see another project?
Want to see another project?
Want to see another project?
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