Art Director &
Digital Designer
Art Director &
Digital Designer
Art Director &
Digital Designer
Let's
Play
with
Ideas
and
build something
colourful
Impactful
Funny
innovative
colourful
colourful
Impactful
Funny
innovative
colourful
Let's
Let's
Play
Play
with
with
Ideas
Ideas
and
and
build something
build something
colourful
Impactful
Funny
innovative
colourful
colourful
Impactful
Funny
innovative
colourful
colourful
Impactful
Funny
innovative
colourful
colourful
Impactful
Funny
innovative
colourful
I strive to create work that is both timeless and innovative,
I find links between seemingly unrelated topics with ease. I view the world as one big Tetris game. All it takes is making a few adjustments to find the right angle, leaving me with with one colourful masterpiece.
I strive to create work that is both timeless and innovative
I strive to create work that is both timeless and innovative,
I find links between seemingly unrelated topics with ease. I view the world as one big Tetris game. All it takes is making a few adjustments to find the right angle, leaving me with with one colourful masterpiece.
I strive to create work that is both timeless and innovative
I strive to create work that is both timeless and innovative,
I find links between seemingly unrelated topics with ease. I view the world as one big Tetris game. All it takes is making a few adjustments to find the right angle, leaving me with with one colourful masterpiece.
I strive to create work that is both timeless and innovative
I strive to create work that is both timeless and innovative
I find links between seemingly unrelated topics with ease. I view the world as one big Tetris game. All it takes is making a few adjustments to find the right angle, leaving me with with one colourful masterpiece.
Airbnb 2024
Experience design,
Service Design, Prototyping
Gen Z lives in a hyper-connected digital space.
How would Airbnb leverage this to create a digital product to inspire this generation to make connections IRL?
ADHD adults often struggle with organization. Current self-management tools are ineffective, adding stress and frustration. Check out how I solved this with the Nudge app which offers a powerful, personalized productivity solution designed specifically for ADHD individuals, helping them manage tasks without feeling overwhelmed.
Nudge 2024
Branding, Experience design, Prototyping
Nudge 2024
Branding, Experience design & Prototyping
ADHD adults often struggle with organization. Current self-management tools are ineffective, adding stress and frustration. Check out how I solved this with the Nudge app which offers a powerful, personalized productivity solution designed specifically for ADHD individuals, helping them manage tasks without feeling overwhelmed.
Airbnb 2024
Experience design,
Service Design, Prototyping
Gen Z lives in a hyper-connected digital space.
How would Airbnb leverage this to create a digital product to inspire this generation to make connections IRL?
Peach 2023
Logo Design, Packaging Design, Branding, Web and Mobile UI
Peach Skincare offers a holistic, chemical-free regimen that tones and rejuvenates your skin, embodying the carefree spirit of a beach-inspired brand. Check out how I infused a playful cheekiness into a serious skincare routine, delivering results with a fun, fresh twist.
Heineken 2023
Campaign strategy,
Packaging design, OOH
Ideathon is a live brief competition where all Miami Ad School campuses come together—115 students from 23 countries and 13 schools—randomly assigned to teams. This year, Heineken challenged us to reimagine socializing by raising awareness around sustainability, encouraging innovative ideas for having a great time while being eco-conscious. Take a look at the work my team and I that won against the other 11 teams!
Ideathon winner 2023
Ideathon winner 2023
Airbnb 2024
Experience design,
Service Design, Prototyping
Gen Z lives in a hyper-connected digital space.
How would Airbnb leverage this to create a digital product to inspire this generation to make connections IRL?
Nudge 2024
Branding, Experience design, Prototyping
ADHD adults often struggle with organization. Current self-management tools are ineffective, adding stress and frustration. Check out how I solved this with the Nudge app which offers a powerful, personalized productivity solution designed specifically for ADHD individuals, helping them manage tasks without feeling overwhelmed.
Heineken 2023
Campaign strategy,
Packaging design, OOH
Ideathon is a live brief competition where all Miami Ad School campuses come together—115 students from 23 countries and 13 schools—randomly assigned to teams. This year, Heineken challenged us to reimagine socializing by raising awareness around sustainability, encouraging innovative ideas for having a great time while being eco-conscious. Take a look at the work my team and I that won against the other 11 teams!
Ideathon winner 2023
Ideathon winner 2023
Peach 2023
Logo Design, Packaging Design, Branding, Web and Mobile UI
Peach Skincare offers a holistic, chemical-free regimen that tones and rejuvenates your skin, embodying the carefree spirit of a beach-inspired brand. Check out how I infused a playful cheekiness into a serious skincare routine, delivering results with a fun, fresh twist.
Airbnb
Experience design,
Service Design, Prototyping
Gen Z lives in a hyper-connected digital space. How would Airbnb leverage this to create a digital product to inspire this generation to make connections IRL?
Nudge
Logo design, Branding, Experience design, Prototyping
ADHD adults often struggle with organization. Current self-management tools are ineffective, adding stress and frustration. Check out how I solved this with the Nudge app which offers a powerful, personalized productivity solution designed specifically for ADHD individuals, helping them manage tasks without feeling overwhelmed.
Heineken
Campaign strategy,
Packaging design, OOH
Ideathon is a live brief competition where all Miami Ad School campuses come together—115 students from 23 countries and 13 schools—randomly assigned to teams. This year, Heineken challenged us to reimagine socializing by raising awareness around sustainability, encouraging innovative ideas for having a great time while being eco-conscious. Take a look at the work my team and I that won against the other 11 teams!
Ideathon winner 2023
Ideathon winner 2023
Peach
Logo Design, Packaging Design, Branding, Web and Mobile UI
Peach Skincare offers a holistic, chemical-free regimen that tones and rejuvenates your skin, embodying the carefree spirit of a beach-inspired brand. Check out how I infused a playful cheekiness into a serious skincare routine, delivering results with a fun, fresh twist.
I’m inspired by digital experiences and all things futuristic — interactive and 3D billboards, the Vegas Sphere, the meta verse, video games, and EPIC stories, like Star Wars and Star Trek
(Yes both! I spread love not hate)
I’m inspired by digital experiences and all things futuristic — interactive and 3D billboards, the Vegas Sphere, the meta verse, video games, and EPIC stories, like Star Wars and Star Trek (Yes both! I spread love not hate)
I am an award winning, multi-disciplined, creative designer and strategist with 6 years of professional experience.
My work-style is holistic, considering not just the immediate impact of a design but also its long-term resonance with audiences. What I’m really passionate about is working on projects that blur the lines between Creativity and Technology.
I am an award winning, multi-disciplined, creative designer and strategist with 6 years of professional experience. My work-style is holistic, considering not just the immediate impact of a design but also its long-term resonance with audiences. What I’m really passionate about is working on projects that blur the lines between creativity and technology.
I am an award winning, multi-disciplined, creative designer and strategist with 6 years of professional experience.
My work-style is holistic, considering not just the immediate impact of a design but also its long-term resonance with audiences. What I’m really passionate about is working on projects that blur the lines between creativity and technology.
I accidentally stuck my finger between two small blades. Leading Ikea to change their vegetable peeler packaging from this to this globally. Saving the future fingers of curious kids everywhere. So, from the age of 5, my hands approach has led to impactful changes.
CLICK AND MOVE ME AWAY FOR A FUN FACT!
CLICK AND MOVE ME AWAY FOR A FUN FACT!
I use data driven insights to build brands with innovative, tech-based storytelling
I use data driven insights to build brands with innovative, tech-based storytelling
I use data driven insights to build brands with innovative, tech-based storytelling
I use data driven insights to build brands with innovative, tech-based storytelling
I’m inspired by digital experiences and all things futuristic — interactive and 3D billboards, the Vegas Sphere, the meta verse, video games, and EPIC stories, like Star Wars and Star Trek (Yes both! I spread love not hate)
I am an award winning, multi-disciplined, creative designer and strategist with 6 years of professional experience. My work-style is holistic, considering not just the immediate impact of a design but also its long-term resonance with audiences. What I’m really passionate about is working on projects that blur the lines between creativity and technology.
Roxanne Heldt
Roxanne Heldt
Roxanne Heldt
Roxanne Heldt